Mango
During my time at The European Institute of Design, I had the opportunity to collaborate with one of my favorite brands, Mango. I proposed a new initiative that emphasized sustainability and quality at the core of their product, while highlighting their Mediterranean roots.
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And just like that, Mango Cares About, was born.
The Inspiration
To put it quite simply, empathy.
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Now more than ever, consumers want to buy from a brand that not only represents their personal style, but also their beliefs. They want to support a business who supports them. A business who cares about the bigs things, but also the small things like that date you’re going on next week, your best friend’s baby shower, or your parents’ 30th wedding anniversary.
The Idea
​To capture all the little moments that make us human, my team and I made an App. The Mango Cares About App is broken down into three territories; Your Personal Style, Your Lifestyle, and The Planet.
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The Thesis
Before Mango Cares About came to be, my team and I did extensive research on the brand, a competitor analysis, a storefront evaluation, communications with local brands for potential partnerships, and more! Please feel free to check out the complete thesis for further insight into the campaign.
*small note: I completed my Master program in Barcelona, Spain therefore all the work was done in Spanish.*